WedLuxe

Wedding tourism · WedLuxe destination partnerships

We put destinations into the wedding conversation.

WedLuxe creates destination marketing programs that connect tourism boards with affluent couples and the professionals who influence where they celebrate.

Explore partnerships See destination work
Indoor Alpine spa pool with timber architecture and snowy mountain views
Switzerland · Destination editorial
View the feature ↗

Why wedding tourism

One decision can move a whole group.

A destination wedding can connect travel, hotel stays, dining and local experiences. WedLuxe helps destinations enter that decision while couples and their advisers are still choosing where to celebrate.

Switzerland Unveiled editorial spread featuring a Zermatt wedding
Switzerland · destination editorial
Cayman Vows Into the Blue fashion editorial spread
Cayman Islands · fashion and place
Under the Oaks Charleston print spread in WedLuxe Experiences Issue 01
Charleston · Print · WedLuxe Experiences
01Reach source markets

Meet couples and wedding professionals before the destination is chosen.

02Bring partners forward

Give venues, planners and local experiences a useful role in the story.

03Create lasting discovery

Build searchable editorial and media that can outlive a single campaign moment.

Selected destination work

A glimpse of what
we’ve created.

Switzerland, the Cayman Islands and Charleston illustrate several ways destination work can take shape. They are selected examples, not the limits of what a program can include.

A couple standing beneath a dramatic Swiss mountain landscape
Photo: Brianna Voegeli Photography, via WedLuxe

Sustained destination campaign · 2024–2026

Switzerland Tourism × WedLuxe

A two-year program connected evergreen editorial, print, social, Pinterest, newsletters, a digital guide and FAM coverage.

EditorialPrintFAMSocial + reelsPinterestNewsletterDigital guide
570,520social impressions
252,601people reached
15,614total clicks
415tracked assets
Campaign detail and methodology

Twelve permanent stories generated 7,849 editorial page views. The supplied report attributes 49% of readers to organic search, a 2m 50s average engaged session and 307 editorial outbound clicks.

Other reported delivery included three consecutive outside back covers, 16 pages in Issue 35, a 22-page digital guide, 69,951 email messages delivered and 260 Pinterest pins generating 139,676 impressions.

Report period: November 21, 2024 to August 26, 2026. Results were measured across Google Analytics 4, Instagram, Facebook, Pinterest and Mailchimp. “Total clicks” is the report’s cross-platform aggregate, not bookings, room nights or tourism impact.

View Switzerland Unveiled Read the FAM feature

“Overall, I would say that the partnership has contributed not only to visibility, but also to strengthening Switzerland’s positioning and credibility within the international luxury wedding market.”

Regina Lai Project Manager – Meetings & Incentives, Destination Weddings;
Switzerland Convention & Incentive Bureau (SCIB)
Charleston waterfront homes seen across the water

Print · permanent online profile · online editorial

Explore Charleston

WedLuxe Experiences Issue 01 included one Charleston print spread, “Under the Oaks.” A permanent destination profile and separate published online editorial extended the city’s presence online.

Cross-channel publishing proof only. No attribution or tourism conversion outcome is claimed.

Print · WedLuxe Experiences Permanent online destination profile Online editorial · 10 Reasons We’re Loving Charleston Supporting online editorial · Ultra-Chic Spots Supporting online editorial · Romantic Getaways

Destination Residency · Production capability

A destination,
produced on location.

For a proposed Destination Residency, the tourism board sets the brief and coordinates partner access. WedLuxe develops the story plan, directs production and prepares destination and partner content for the agreed publishing program.

The Venetian images show a hotel shoot, not a tourism-board residency.

Behind-the-scenes location shoot in an ornate vaulted hall, with a subject posing in a white dress beside stacked suitcases, a softbox and reflector at right
Behind the scenes, a team prepares a seated model in a floral-appliqué gown, adjusting hair and working around the skirt in a gold-accented lounge

Behind the scenes at The Venetian, Las Vegas Hotel production capability

Connected reach

One story.
Multiple paths to discovery.

WedLuxe connects destination-led editorial on WedLuxe.com with social distribution across Instagram, Facebook and Pinterest. Each channel gives the same story a distinct role—from long-form discovery to visual inspiration, community sharing and evergreen planning.

Channel roles and reporting are defined for each program. Audience figures are reported by platform and period—not combined across overlapping audiences.

Measurement

Visibility is the start.
Action is the point.

Agree on success before launch. Reporting separates delivery, attention and referral action. Enquiries or bookings appear only when the destination supplies that data.

Shape a measurement plan
PresencePublished assets, cadence, destination and partner coverage
AttentionReach, impressions, page views and engaged time
IntentSaves, shares, guide engagement and repeat discovery
ActionQualified outbound clicks and agreed referral paths
OutcomeClient-provided enquiry or booking data, when available and separately identified
LearningTop stories, markets, formats and next-step opportunities

Two proposed programs

Choose the program.
Then adapt it.

Start with one of two tangible routes. Final scope follows the destination, source markets, participating partners and agreed objectives.

01

Destination Partnership

Build an evergreen destination guide.

Best for destinations seeking a sustained editorial and media presence in priority source markets.

Proposed scope

  • A digital destination guide hosted on WedLuxe.com
  • Evergreen place-led and participating-partner stories
  • Launch and ongoing distribution through WedLuxe newsletters and agreed social channels
  • Campaign reporting and learning review
InvestmentStarting at $10,000 USDPartner scale and any paid media affect final scope.
Tourism board role
Set the brief, source markets and partner priorities.
Destination value
A connected presence with clear referral paths.
Start with Partnership
02

Destination Residency

Make the destination the set.

Best for destinations ready to host on-location production with participating hotels, venues and local partners.

Proposed scope

  • Pre-production with the tourism board and participating partners
  • WedLuxe-led on-site photo, video and editorial creation
  • A destination and partner content package
  • Publication, distribution and measurement plan
InvestmentStarting at $15,000 USDTravel, hosted stays and third-party production costs are scoped separately.
Tourism board role
Coordinate access and convene participating destination partners.
Destination value
Useful place-led content built from a hosted experience.
Start with Residency

Optional extension

Bespoke publishing

Extend either route with a bespoke publication or selective print editorial. Format, ownership and distribution are scoped separately. CaymanVows and Switzerland Unveiled show the capability, not a fixed package or licensed-content promise.

See publishing proof

Adapt after selection Once a program is chosen, tailor the source markets, participating partners, channels, timing and measurement plan.

Discuss a program
Bride walking beneath a floral arch beside a lake

Real wedding published on WedLuxe.com by Vivid Symphony

Choose a starting point

Partnership or Residency?

Tell us the destination, priority source market, participating partners and preferred program. We will shape a proposed scope for review.

Build a Destination Program

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